Creative director, team leader, and Birkenstock (with socks) enthusiast helping build brands that matter.
TL;DR: Creative leader with lots of expertise building global outdoor and lifestyle brands from the ground up.
I’m a reformed brand marketer who found the light in creative. I love to develop passionate creative teams (my teams give a sh*t), insanely dialed processes (without process, chaos rules), and work that just plain works (I want people to do the hardest thing….pay attention).
I spend my non-work time surfing, cooking, doing crossword puzzles, and attempting to fix up our old house near Mt. Tam.
Currently: Creative Director at Free Fly, overseeing all creative and brand work for a rapidly growing player in the outdoor apparel space.
Before that: Creative Director for Huckberry, overseeing everything from site design and new brand creation to product development, art direction, content creation, and all campaign execution. Senior Brand Director at Rothy’s, running marketing, brand strategy, and creative for the Men’s business, and overseeing all content and brand strategy across the entire business.
I’m always looking for opportunities to consult, work on retainer, or act as an advisor. Let’s talk.
Hey There!
Recent snaps from Free Fly
Things I’m Good At
Branding & Brand Strategy
I’ve created a few product brands from scratch - and helped others reposition and recreate themselves. I’ve also led the digital experience of several brands, including complete redesigns, UI/UX builds, and content site creation.
Marketing & Product Strategy
I’m often brought in to help brands define their product strategy and become better, more relevant marketers. I also help many to define their positioning and strategy. I believe in building brands with purpose that meet a true emotional need.
Team & Process Building
I’ve now built several teams from the ground up and have been brought in to advise others on how to scale marketing and creative orgs. I love to reorganize, define or build processes, and help teams come to life.
Campaign & Art Direction
Beyond running my own photo studio and brand consultancy, I’ve led campaign work for some heavy hitters - overseeing photo, video, and content creation. I’m extremely comfortable running a set or providing campaign oversight and direction.