Creative director, team leader, and Birkenstock (with socks) enthusiast helping build brands that matter.
I’m a Creative Director and brand leader based in the San Francisco Bay Area.
I have over ten years of experience leading and modernizing brands, driving growth, building teams, and making meaningful change. My heart lies in creating cultural meaning for brands - with specialized expertise across lifestyle, fashion, outdoors, sports, and retail.
I spend my non-business hours being a dad, surfing, cooking, doing crossword puzzles, and attempting to fix up our old house near Mt. Tam.
Currently: Creative Director at Free Fly, overseeing all copy, content, and design work for a rapidly growing player in the outdoor apparel space.
Before that: Creative Director for Huckberry, Senior Brand Director at Rothy’s, freelance brand consultant, ECD of an outdoor apparel startup, hair+ beauty brand leader, former advertising strategist (and sometime leader), Congressional staffer, Maryland Football strength coach, West Point Cadet, aspiring NBA player (in my dreams from ages 10 - now).
I’m always looking for opportunities to consult, work on retainer, or act as an advisor. Let’s talk.
Hey There!
Things I Specialize in
Branding & Brand Strategy
I’ve been brought in to lead the redesign and rebrand for brands like Free Fry, Huckberry, Lifelabs, Rudy’s, and a few covert clients. I’ve also helped create a few brands from scratch.
CREATIVE Strategy
My past strategy experience gives me a unique perspective on creative work. I believe that the work and the strategy go hand in hand. The output from my teams reflects this and also manages to feel culturally relevant.
Team & Process Building
I’ve now built several teams from the ground up and have been brought in to advise others on how to scale marketing and creative orgs. I love to reorganize, define or build processes, and help teams come to life. I’m empathetic and caring to a fault.
Campaign & Art Direction
Beyond running my own photo studio and brand consultancy, I’ve led campaign work for some heavy hitters - overseeing photo, video, and content creation. I’m extremely comfortable running a set or providing campaign oversight and direction.