Launching the world’s warmest jacket.

Brought LifeLabs first global product campaign to life, launching the world’s warmest jacket. Fully waterproof and remarkably light for its scale and coverage, the MegaWarm Jacket defies common standards for insulated apparel. With the highest CLO rating of any jacket in existence (9.25), MegaWarm is the planet’s warmest jacket.

My role: Created the strategy/positioning and oversaw all creative direction, copy, and photo and design direction for the launch.