Rudy’s Barbershop
As the head of brand, creative, and marketing for Rudy’s, I oversaw the strategy behind and the creation of Rudy’s product line. We launched over 25 different hair and body products. We also got to make weird and fun things like apparel, stickers, matches, koozies, and a beer. I oversaw everything from packaging design to the art direction of photo, video, and design assets for the launch of products in-shop, online, and with partners like Urban Outfitters and Nordstroms.
Basically, we did a lot.
25th Anniversary
Rudy’s has been a pioneer since 1993, especially in the PNW. To celebrate 25 years, we created a full campaign with a brand video, print campaign, and exclusive events.
Good Hair Day
What barbershop do you know that has created a beer? Well, now there’s one. For Seattle Pride 2018, we partnered with Reuben’s Brews on a custom beer with proceeds supporting the LGBTQ advocacy group, Equal Rights Washington. We designed custom packaging, posters, and marketing materials for the partnership.
Soft Clay Pomade
Instead of tutorial videos of Rudy’s latest goldilocks pomade, we piqued our customer’s interest through relatable (and annoying) lifestyle scenarios. Shot in LA, we created a hero video and three vignettes highlighting hard moments made better by Soft Clay.
Etc.
Some of my favorite posters, packaging, and ephemera that we created
