Rudy’s Soft Clay Launch
360-degree launch for Rudy’s innovative new pomade. We honed in on a simple insight that played off of the name and product promise:
Life is already hard enough, your hair shouldn’t be.
Launch Video
Instead of tutorial videos of Rudy’s latest goldilocks pomade, we piqued our customer’s interest through relatable lifestyle scenarios. Shot in LA, we created a hero video and three vignettes of life-is-hard moments.
