The World’s Coolest Tee. Literally.
Led the campaign development and launch of LifeLabs’ newest innovation - the everyday tee. What’s the difference between this tee and every other one? Continous cooling of 3°F more than the competition, thanks to the science of CoolLife fabric. The result: A tee that feels cooler and allows your body to thermoregulate more efficiently (AKA more comfort).
My role: CD, AD, morale coach, and strategist.
To bring the launch to life, we shot our lifestyle content on two creators that embodied the design ethos of our Everyday Collection.
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PROWL Studio
Industrial designers Lauryn Menard and Baillie Mishler are on a mission: help others make better, more conscious design choices to improve the world, the people in it and the planet we’re living on.
They do this in their work with PROWL , a multidisciplinary design studio in Oakland, California that Menard founded in 2021. PROWL offers consulting for clients who want to have a positive impact in the world with the main focus being on fostering environmental and human health through the lens of material.
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Hrishikesh Hirway
How can art and storytelling through music help to solve big social and environmental issues like climate change? For Hrishikesh Hirway, it all comes down to how people solve creative problems.
Take, for instance, a song. In his podcast-turned-Netflix series Song Exploder, Hrishikesh creates a platform for musicians to tell the story of making one of their songs. Using isolated tracks from the original recording, the musicians have a show and tell of what they did and why.