The future is circular.
Rothy’s brought me on to help them create their sustainability story and to build a hub where it could live. The project consisted of building the story framework, site wireframes, and leading the copy and design for all of the hub build.
As a brand rooted in circularity, we focused our story on closing the loop, telling each step of the journey in a way that is exciting and easy-to-understand for consumers and media.
The ask: Bring Rothy’s circularity story to life in one cohesive landing environment - AKA the Rothy’s Hub.
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Deep dive into Rothy’s existing sustainability information, imagery, and facts. From this, began to map out the overall story and flow for our landing environment.
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Built out user flows via wireframes along with initial content maps. From there, we began the creation of design elements and ideas to help tell the story.
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Built out all design elements, video & gif needs, and photos for the hub before handing off to Rothy’s web team for backend site build.
