Rothy’s Green in Every Color Brand Campaign
Acted as brand strategy lead for Rothy’s largest brand campaign to-date. We created a true 360-degree national awareness campaign that spanned across Rothy’s entire Spring season and included TV ads, national print, and a sustainability-focused brand action and lobbying effort that actually led to changing the recycling bill in NYC.
Our Insight
Sustainability has become monotone and boring. But through Rothy’s range of colors this spring, we can reimagine what sustainability looks like.
The Idea
Rothy’s redefines what it means to go ‘green’ with its exciting range of colors.
Brand Film
Brand Assets
